Marketing Class at USC

Taught a digital marketing class last week at USC as part of the Advertising Educational Foundation program with DDB. My how things have changed. For one thing, the kids are taking notes with laptops. Which is to say they are using the free school wifi to update Facebook pages while the boring guest speaker drones on about social media and brand engagement.

I managed to get one pot smoking joke in which the professor pointed out was a wise choice to get them on my side. They also enjoyed the case studies as I used some YouTube bids to make my points.

The kids are alright.