Hello!
You can find my contact information as well as other highlights and posts on LinkedIn.
If you’d like a copy of my CV you can download it here (PDF).
Thank you
EXECUTIVE SUMMARY
An award-winning Vice President of Digital & Technology executive with 20+ years’ experience curating integrated solutions across digital advertising, marketing and brand strategy for global brands. Discovers where practical technology creation meets business objectives and applies expertise to create and deploy compelling digital experiences, products and solutions. Brings sophisticated digital executive leadership to advance brands in the marketplace and to successfully navigate the ever-changing media ecosystem. Architects talent team development and learning, paired with a collaborative leadership approach, to build and nurture ambitious, results-driven multi-disciplinary teams.
Digital Brand Strategy
Global Account Management
Consumer Insights
Social Media & Content Strategy
Digital Executive Leadership
Digital Marketing Strategy
Global Account Management
Digital Innovation
Business Analysis & Operations
Technology Solutions Management
Talent Team Learning & Development
Diversity & Inclusion Programming
CLIENT EXPERIENCE
Southwest Airlines
Ace Hardware
Whole Foods Market
VRBO/Homeaway
Walgreens
John Deere
Hilton Brands
Wells Fargo Bank
U.S. Air Force
Activision
Stand Up 2 Cancer
(PRODUCT) RED
Popeyes Louisiana Kitchen
Northwestern Mutual
E! Entertainment
Ameriquest Mortgage
PROFESSIONAL EXPERIENCE
GSD&M
Vice President, Director of Digital & Technology
Austin, TX
2019 – Present
Directs digital executive leadership, strategic planning & digital production across all agency accounts & services for national brands. Portfolio includes U.S. Air Force, Southwest Airlines, Popeyes, Hilton, Diageo & Whole Foods Market.
DIGITAL INNOVATION | TECHNOLOGY SOLUTIONS | DIGITAL STRATEGY | BUSINESS OPERATIONS
◆ Originates digital strategies, service offerings & expansions aligned to brand identity & value creation; builds & fosters brand culture across digital products that scale, contributing to a two-fold growth in digital revenue.
◆ Secures third-party tech & platform provider partnerships; implements technology for advertising, analytics and workforce development delivering solutions that resulted in increased employee retention, operational efficiency and delivery of lead data at lower cost to clients utilizing SaaS and custom implementations.
◆ Oversees technology, accessibility & data governance compliance across highly regulated operations groups, including Omnicom & Dept. of Defense. WCAG expertise mitigated fiscal risk to clients due to litigation.
◆ Curates ongoing digital leadership development; leads digital & tech training programs, including ad-solutions essentials, digital leadership & onboarding process.
◆ Presenter & participant at executive-level industry conferences including SoDA Academy, AICP, SXSW and IAB.
GSD&M
Vice President, Executive Digital Producer
Executive Digital Producer
Austin, TX
2016-2019
2010 – 2016
Optimized complex digital production across web, mobile, social media, events, & experiential marketing for clients, including Southwest, USAF, John Deere, Ace Hardware, Universal Parks, Hilton, Walgreens & Sysco. Retooled organizational processes to streamline multidisciplinary teams & creative output performance.
DIGITAL MARKETING | EXPERIENTIAL MARKETING | PRODUCTION MANAGEMENT | DATA-DRIVEN CREATIVE
◆ Led digital marketing strategy & site management teams for the development of AirForce.com and related sites and mobile marketing tours; drove technology integration, lead management & creative content.
◆ Leads strategic development, production & site management teams for award-winning web apps and products, meeting performance goals for lead flow & content creation.
◆ Created cross-discipline collaboration to drive digital product innovation across UX design, creative, & production, showcasing digital product capabilities & agency services.
◆ Optimized agency digital workflow & pipeline management; leveraged & implemented productivity tools, including agile methodologies, Atlassian JIRA, O365, G Suite & Smartsheet.
◆ Oversaw data universalization of an integrated business intelligence product tool for Airforce.com; led team in rebuild the product from the ground up on a singular platform and with integration to events and tours.
DDB WORLDWIDE
Director of Digital & Online Advertising
Group Account Director
Los Angeles, CA
2009 – 2010
2007 – 2009
Oversaw account team management & client engagement to advance agency performance & services against digital ROI across national & global clients, including Activision, Ameriquest Mortage, Wells Fargo Bank & Stand Up 2 Cancer
BUSINESS INTEGRATION | WORKFLOW OPTIMIZATION | CLIENT ENGAGEMENT | PRODUCT DIVERSIFICATION
◆ Led the integration of interactive & traditional advertising accounts, production, & creative teams from Tribal DDB to DDB Worldwide; liaised with President & ECD to develop revenue growth & secure team transition.
◆ Qualified organizational talent structure & ongoing management solutions, including talent gap analysis, performance assessments, workforce trajectory planning, & creative process workflow.
◆ Developed digital business roadmaps to increase client engagement & revenue tapping/extension services across the Omnicom diversified agencies.
◆ Established brand vision & created digital strategy for Stand Up 2 Cancer; launched content and social programs for non-profit that raised $100M the 1st year with web site contributing 15% incremental revenue
TRIBAL DDB
Account Director
Los Angeles, CA
2003 – 2007
Account lead for digital advertising, social media & digital creative across global accounts, including Activision, (PRODUCT) RED, Paramount Pictures, Epson, Southern California Edison & E! Entertainment Television.
◆ (PRODUCT) RED account lead; developed digital partner programs with Dell, Hallmark, & Microsoft.
◆ Managed digital media, affiliate marketing and digital sponsorship budgets of $48MM for financial services.
PARAMOUNT PICTURES
Web Producer, Theatrical Marketing
Hollywood, CA
1999 – 2003
Executed digital marketing for major theatrical releases, including strategy, website, advertising & digital PR.
◆ Liaised with producers and studio to ensure creative aligned with vision; negotiated major media buys.
EDUCATION
VIRGINIA COMMONWEALTH UNIVERSITY
Bachelor of Arts, English
Richmond, VA
1992
NOTABLES
International Academy of Digital Arts & Sciences, Executive Member & The Webby Awards Judge
SXSW, Moderator & Panelist, “Cultures of Advocacy: People, Product & Change,” 2015
The FWA, Jury
Association of Independent Commercial Producers, Panelist, AICP NEXT Awards Judge
AWARDS
The Webby Awards
executive producer
Best Visual Design Aesthetic
Southwest Airlines, Heart of Travel – 2018
Corporate Communications
Walgreens, Let’s Grow Old Together – 2018
awwwards Website Awards
executive producer
Southwest Airlines, Heart of Travel – 2017
USAF, Airman Challenge – 2017
Favourite Website Awards (The FWA)
Executive producer
USAF, The Hangar – 2018
Southwest Airlines, Heart of Travel – 2017
USAF, Airman Challenge – (2x) 2017
USAF, Airforce.com – 2016
USAF, The Collaboratory – 2014
USAF, Airman Challenge – 2013
USAF, Project Supercar – 2013
GSD&M, GSDM.com – 2011