Prepared for Four Hands
February 2026
Here’s a sample of recent & favorite work that I hope gives context and insight into my approaches, and my commitment to quality and performance.
Giving back is important to me, and I’ve included examples of local community projects, too.
Credit always goes to others for trusting me to take part, lead and contribute. All of this work would be impossible without collaboration and shared expertise.
MATTRESS FIRM & SLEEP.COM
Sleep.com was launched to demonstrate and personify Mattress Firm’s commitment to sleep expertise in service to both customers and the Sleep Experts who serve them through credible science-based and evidence-backed content and customer experiences, on sleep.com, mattressfirm.com and across the full 2,400 store footprint.
Our sleep science experts, Dr. Jade Wu and Dr. Chris Winter, were the approachable sleep science faces of the brand who, along with our “Sleep Guides,” were valuable expert resources for journalists and publishers.
Brand development partner: Droga5 New York
Public relations: Golin NY
Editorial, illustration & social media: Mattress Firm in-house studio
Creative content & production partner: WildlifeLA
On the heels Mattress Firm’s “Junk Sleep,” Sleep.com was presented as the go-to sleep solution resource in the campaign “Unjunk Your Sleep.”
The campaign moved consumers to engage with their personal sleep health through the experience of passionate, successful performance-driven personalities. Users were driven to interact directly with Mattress Firm through a propriety matching & product comparison tool, store locator and the sleep.com app.
Campaign site: Unjunk Your Sleep
Sleep guide Andrea Drummer, Cannabis Chef, Los Angeles (Video)
Chef Andrea Drummer Isn’t Losing Sleep Over Adversity (LA Weekly)
Mattress Firm’s Sleep.com lines up Sleep Team to help Americans unjunk their sleep (Furniture Today)
EDITORIAL & CONTENT
For both Mattress Firm & Sleep.com, created & produced cost effective short-form video, influencer social content, long-form web series, podcasts and companion editorial, national sales conference segments and satellite media tours.
Tech Tuckaway Nightstand DIY with Cara Newhart (Video)
Chasing Sleep Podcast – produced a 2 season award-winning podcast with hosts Katie Lowes and Adam Shapiro. (Audio)
iHeartPodcasts Drove a 45 Percent Lift in Incremental Sales for Mattress Firm’s Brick-And-Mortar Stores (News)
Sleeping Around on Sleep.com (Landing page) – my favorite work that I developed and produced. Chris was an incredible collaborator, host and participant. The work was targeted to “Life Optimizer” audiences who see sleep as a key factor in personal and professional performance.
Sleeping Around with Dr. Chris Winter – (Video teaser trailer)
Night Shift with the Fort Worth Fire Department – (Video long form content)
How First Responders Wake Up and Focus Fast – (Editorial)
Southwest Airlines “Heart of Travel“
This award winning Rapid Rewards loyalty campaign used individual member flight and account data; working with a data artist, we created three dimensional printable works of art unique to each member. Top tier A-list members received printed artwork as recognition for their loyalty. Media included email, site print, and airport OOH.
Data + art + print could be an art studio promotion recognizing design and architecture clients.
Lennox “Degrees of Perfect“
This took a large team of cross-discipline creatives and producers, working with Lennox engineers, to build an experiential event like no other; combining street art, music & HVAC technology, it launched with Mashable with a live event in LA for industry members, art influencers and publishers to create multimedia assets for distribution across paid media, organic and PR.
Behind the Murals That Morph – Mashable hub
Degrees of Perfect in Los Angeles – DoLA
COMMUNITY IMPACT
This agency holiday card combined studio art, print, interior decor, email and digital site to build awareness for Magdalene House. This nonprofit supports women in recovery from sex trafficking.
We created this successful adoption program with our furry friends at Austin Pets Alive. In winter, APA needs more than anything…blankets! So we built a towering two-story tree filled with green blankets donated by clients, community members and employees. And yes, we did a photoshop with live APA animals.
I performed death-defying acts of acrobatics to build the tower, here violating all OSHA regulations:
P.S. I’m afraid of heights.